Construction Products Group UK is marking International Women’s Day with a digital campaign to showcase the achievements of women across the business and raise awareness of the significant roles they play within the construction industry.
Women behind the CPG UK brands, which includes Nullifre, as well as Dryvit, Flowcrete, illbruck, Nudura and TREMCO, are being featured across the company’s social media channels for the month of March.
The campaign will provide an insight into how the women within the organisation support the market with industry leading products, technologies, and services.
Talking to women in various roles across the business from specification and on-site support to marketing, production and customer services, it will look at the drivers and key motivators of women who work within construction.
The campaign includes Lin Turner, who is an Area Sales Manager for Nullifire.
Offering universally renowned passive fire protection solutions across the UK and Ireland, Nullifire is recognised for meeting demanding standards to play a critical role in passive fire protection. Lin said: “Diversity and inclusion are becoming more and more prevalent in the industry, and CPG UK is no exception to facilitating this.
“CPG does not only invest in their manufacturing facilities or enhanced customer service, most importantly they invest in their people.
“Our company is paving the way for the construction industry, and our corporate values go hand-in-hand with International Women’s Day.”
“I have been in the construction industry for over 25 years now, 11 of those which have been here.
“Construction is an exciting and challenging environment to be in and it is so rewarding to see more women coming through into roles within the industry.
“This shows to me an increase of confidence from women in general to work alongside their male colleagues as an equal where it has predominantly been male driven before and may have been a daunting career path to choose.”
Laura Smith, Senior Market Manager at CPG UK is also featured. She said: “It’s inspiring to see women across the business playing a key role in driving forward innovation and sustainability for our customers.
“CPG UK offers solutions for all six sides of the building envelope, covering external wall insulation, flooring, sealing and bonding as well as passive fire protection solutions. Whilst the company has built their leading brands over multiple decades within specialised fields – women have always played an important role in the growth of this business and the offering of services and support for the brands.
“We hope the campaign will bring that work-to-life and, most importantly, help encourage women to consider a career in our sector.”